Cultural ContributionsPartnership

Odebrecht’s practice of establishing partnerships with publishers, universities, class entities and government agencies has allowed it to launch important projects in the cultural area.

These are works that promote discussions on the past, present and future of different social segments. The books developed by scholars also help defend and preserve Brazil’s historic, artistic and cultural heritage.
 

450 Years of Advertising in Brazil

A book catalog that includes 70% of the pieces presented at the exhibit by the same name, 450 Anos de Propaganda na Bahia is the result of extensive work by researcher and advertising executive Nelson Varón Cadena. It seeks to recover the details of Bahia’s advertising history.

Published in 1998 in partnership with the Bahia State Government, the book features samples and reproductions of advertisements collected in files and libraries. It also presents a selection of contemporary pieces awarded in regional, national and international contests.