Odebrecht Realizações Imobiliárias (OR) was named the most prestigious company in Brazil in 2011 in the segment of Construction, Incorporation and Rental, according to the Época Negócios 100 yearbook, released on December 7. It is the second consecutive time that OR has received the award.
In its fourth edition, the survey conducted by the Troiano Branding Group collected the opinions of over 15,000 opinion shapers from five regions of the country about the reputation of 249 companies chosen using criteria such as net revenue, levels of investment in the media and relevance within the Brazilians scenario.
The award ceremony recognized the 10 companies with the most prestigious brands in the country and those that most stood out in the 30 different segments. Six dimensions were evaluated to choose the most prestigious companies: admiration, trust, quality of the products and services, social and environmental commitment, history and evolution and innovative posture.
“The strength of the Odebrecht Organization brand and culture were crucial for this achievement," said Paul Altit, Entrepreneurial Leader at OR. “This distinction is the result of our presence, increasingly more significant, in Brazil’s main cities and the effort and dedication of the leaders and their teams in the permanent search for the satisfaction of our Clients,” he said.